Infographic Indigestion: Which News Sites Are the Most Shared?
There's plenty to digest in this great infographic from Flowtown and BackType, and a few things I might've done differently. Here's what jumped out at me:
- Mainstream media sites account for six of the top 10 most shared "news sites," although we have to take that with a grain of salt since it's not clear how "news sites" were defined. Content on three of the remaining four sites - Mashable, TechCrunch, and Gizmodo - inherently caters to the tech/social media savvy crowd, so it's no surprise they found their way to the top 10.
- Either there's an oddity in the data, or readers of the Telegraph are some of the last remaining avid users of FriendFeed.
- New York Times content fares well on just about all of the social channels measured.
- The @BreakingNews Twitter feed was one of the top influencers for every site that tends to share "mainstream news, " leaving out only Mashable, TechCrunch and Gizmodo. It's also interesting when a publication's branded Twitter handle doesn't crack the list of top sharers for its own site. Such is the case with The Telegraph, Gizmodo, and WSJ.
- Failing to disclose the time period measured makes for some odd results. For example, @MariahCarey is listed as one of the top sharers of NYT content, but in the last two months, I can find only one link to a NYT story in her Twitter stream.
- I realize Flowtown was simply sticking with the channels measured by Backtype, but I would've liked to see the blogosphere included, to compare how sites are faring there versus the newer channels on the social web.
What did I miss?
