Recent survey of tech PR pros yields mixed conclusions
There's no shortage of surveys when it comes to PR and social media, but few which hone in specifically on tech PR, so I was pleased to have stumbled across this recent research from PRSourceCode. There are some fairly useful findings here when it comes to which publications are perceived as most influential (slides 5-7) and how pros are building relationships with them (slides 11-12). Nothing shocking, but useful nonetheless.
But there are also some flimsy conclusions based on a small sample size. For example, on slide 10, the "takeaway" is that "Agencies react quicker to new media outlets than corporate counterparts." That's somewhat hard to swallow, given the sample size of 112 professionals, only 18 percent (about 20) of whom come from corporate PR departments.
Kudos to PRSourceCode for asking good questions of the tech PR community, one which isn't often studied so specifically. Next time, I'd just like to see them expand their sample size, and spread it more evenly between professionals in corporate and agency settings.
